About the New Logo
The name of the group has been shortened into a single letter ‘Z’ and is recreated into the company symbol. The letter ‘Z’ has been redesigned and given an angle so that it looks like a lightning bolt, signifying Dynamism and Brilliance.
Subliminal design symbols are incorporated into the letter ‘Z’, by dividing it into 3 parts. The top part represents a speech blurb and a button, signifying Communication and Responsiveness. The middle section represents a soaring eagle, signifying Leadership, Strength and Vision. The bottom part represents the top of a lit torch, representing a Pioneering, Achieving spirit.
The colour Blue is associated with the value of Trust, and Green signifies Innovation, Growth and the Future. These are in harmony with the Group vision. A dash of Golden Yellow is added, to bring in Energy, Creativity and Optimism.
The new logo is rendered in 3D so that it would represent the Futuristic, Modern Group that the companies are. A neutral background colour was added as a base, to emphasize the Strength and Solidity of the Group.
Subliminal design symbols are incorporated into the letter ‘Z’, by dividing it into 3 parts. The top part represents a speech blurb and a button, signifying Communication and Responsiveness. The middle section represents a soaring eagle, signifying Leadership, Strength and Vision. The bottom part represents the top of a lit torch, representing a Pioneering, Achieving spirit.
The colour Blue is associated with the value of Trust, and Green signifies Innovation, Growth and the Future. These are in harmony with the Group vision. A dash of Golden Yellow is added, to bring in Energy, Creativity and Optimism.
The new logo is rendered in 3D so that it would represent the Futuristic, Modern Group that the companies are. A neutral background colour was added as a base, to emphasize the Strength and Solidity of the Group.
